Every smoker has their brand loyalty, but BB Lights has established quite a reputation for consistency. They are the type of cigarette you can rely on when you do not want something too heavy or too harsh and plain. They are simple and uniquely Canadian in nature.

Here is a closer examination of what makes BB Lights what they are, in terms of flavour, construction, and their overall position in the market.

Flavor & smoke profile

BB Lights is being promoted as a lighter variety of smoking than the richer-flavored versions of the same brand. You will discover that they focus on a smooth inhalation, clean burn, and a lighter taste with less bitterness.

The blend has been described as having a mild and clean taste with no overpowering bite. In case you are a type of person who likes a cigarette that is not harsh on the throat or one that you can smoke more relaxed, BB Lights target such a feeling.

Strength, tar, and nicotine concerns

The BB Lights have lower tar and nicotine content than their full-strength counterparts. Indicatively, the estimated nicotine content of the BB Light is approximately 0.6mg per cigarette compared to 1.3mg of the brand’s full-flavour version.

Light, however, does not imply being risk-free, as they still contain nicotine and other risky substances. When you want a smoke with less effect, BB Lights cigarettes provide that. But the dangers of smoking are still there.

Construction & packaging

BB Lights are available in king size, typically 20 cigarettes to a pack, with 10 packs to a carton. That’s 200 cigarettes total on most online retail sites. The packages often boast of a clean, contemporary look and note that they are made of high-quality Canadian tobacco or a mixture of Canadian and American tobacco.

Value & market position

BB Lights seem to be a value brand. They can be significantly cheaper than most mainstream full-flavor cigarettes in Canada. One of the sellers says: BB Lights are among the cheapest smokes in Canada, you do not need to sacrifice the quality to save money.

BB Lights are where you might want to fit in if you are budget-conscious, but would still prefer something that lets you smoke a little easier.

Summing up

BB Lights provide a smoother smoking experience, but at a lower cost, and with consistency. They probably are worth considering if you are looking at a quality light cigarette that still provides flavour without being as harsh. They are ideal if you are the type who:

• Likes a light smoke rather than a harsh hit on the throat
• Smokes more often but desires something lighter
• Just needs something a little bit lighter than a full-flavour cigarette.

Keep in mind: regardless of how harmless a cigarette promises to be, the dangerous impact of smoking is still present. The light label is about quality and reliability, but not safety. In case you decide to smoke, being informed will put you in a position to select what suits you.